Few ingredients bridge haircare, body care, and skincare as effortlessly as aloe vera. More than just soothing, its gel is biologically rich - packed with vitamins, enzymes, and amino acids that support the skin barrier, scalp, and body at a cellular level. Let’s break down what it actually does, how it works, and how to use it effectively.

You’ve probably seen “salmon DNA serum” everywhere and wondered if skincare has lost its mind. While it feels new here, this ingredient has been used in Korean beauty and medical aesthetics for years. Let’s break down what it actually is, why it works, and how real the results really are.

Bakuchiol is a plant-based Vitamin A alternative with clinical backing and centuries of use in Asian herbal medicine. Loved by K-beauty formulators and increasingly recommended by dermatologists, it delivers retinol-like results without the irritation. Here’s why it works - and who it’s best for.

If you’ve ever watched hair growth videos on TikTok and wondered if any of this actually works - you’re not wrong to be skeptical. Believe it or not, a 2015 clinical study showed rosemary oil was just as effective as Minoxidil 2% for hair growth, with fewer side effects. One is pharmaceutical, one is plant-based - and the truth is more interesting than the hype.

Retinol and retinal both deliver Vitamin A benefits — but they don’t behave the same on your skin. The difference affects how fast you see results, how much irritation you might experience, and which one actually makes sense for you. Let’s break it down simply, clearly, and without the hype.